Strategic Segmentation & Profiling

A powerful solution that gives control back to the user to manage their customers. A user friendly profile view of individual and bulk customers allows for targeted, relevant communications and behaviour reporting.

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Business Functions Supported

  • Accurately manage the capture and maintenance of Contacts and Company data
  • Develop intelligent and intuitive strategic segment maps and communication plans
  • Dynamically segment and filter customers from both attitude and behavior data
  • Accurately assign targets, budgets and results to segments
  • Easily develop, comprehend and communicate segment graphs, models and reports.
  • Directly connect segments to marketing messages, communications and sales pipelines
  • Accurately track, measure and report segment changes by volume and value

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Increased Effectiveness of Communications

Targeted communications based on understanding value and need
  • Improved connection between Sales & Marketing
  • A single view of all customer information and activity
  • Easy electronic communication with one or multiple segments
  • Clear focus on the current and potential value of segments
  • Clear view of the impact of activity and resources