Marketing Resource Management

Plan and organise marketing activities through all levels from annual plan to individual communications including integrating budget and invoice information, digital rights and key learning's.

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Business Functions Supported

  • Multi-level planning for a transparent view of past, present and future marketing efforts
  • Customised, powerful and real-time reporting across Budgets, Forecast and Actual marketing spend
  • Systematic and robust approval processes allowing authorized, efficient decision making
  • Media Schedules capable of encompassing multiple channels and mediums with reliable spot measures
  • Effective, accessible file and asset management using easy to use tag and folder structure
  • Marketing Automation through triggered communications meaning hands off yet monitored marketing
  • Both Financial & Non-financial measures across all marketing efforts