Marketing Calendar

Controlled, Flexible Marketing Management

The marketing calendar gives central control to the user to manage and explore marketing's potential. The solution within m-savvy is an all-round planning tool used to manage & navigate planned and active marketing communications. It allows high level views of comms that are in market as well as scheduled to be launched. C-suite and online users can drill down to details of programs, individual campaigns and communications and easily monitor results.

Business Functions Supported

• Dynamically interact with plan elements from one centralized location
• Easily demonstrate and share marketing efforts, planned and undertaken
• Visually align communications and resources for maximum efficiency
• Create edit, send and approve campaigns from a single screen
• Control user access to parts of the calendar 
• Isolate marketing by segment, channel and product to see associated communications
• Easily see and react to gaps and overflows of communications to segments, channels and products