Within m-savvy is a comprehensive Email Marketing solution that allows manual, scheduled and triggered communications to customers and prospects. It is fully integrated with all other parts of the m-savvy system so as to plan, track, measure and respond with relevance to the impact of your marketing efforts.
Create Dispatch and Manage
CUSTOMER DRIVEN
- Marketing and Operational Emails
- Switchable Templates from drop down list
- Templates locked down with "Editable Regions" exposed for editing content
- Conditional content based on profile data
- Full Personalisation and Mail-Merge functionality in content and subject line
- Content approval process with comments
- Schedule to run on a specific date / time.
- Schedule to run X time AFTER form response
- Trigger for specific contacts or form respondee
FULLY INTEGRATED- Bulk Emails to Individual contacts or segments
- Link to Campaigns and Comms Module
- Integrate with Digital Library for Images
- Attach Files
- Auto update Contacts activity history
- Integrate with Microsites, Forms, Surveys and Competitions
BEST OF BREED- Quick and intuitive interface familiar to everyday users
- Full WYSIWYG editing
- Supports Plain Text and full HTML
- Multipart support to optimise format for end-user software preferences
- Full Template and HTML Source Code editing
- Real-time tracking of Opens, Clicks, Unsubscribes and Bounces
- Powerful Real-time Reports
- Send tests to Contacts or Groups
- Group Audiences by Unique Email Address, First Name/Email Address
- Resend email with automatic exclusion of contacts already sent
- Conditionally view Email online
- Full Permissions support around Testing, Live Send, Content editing
- Subscription list management with full or partial unsubscribe
