Digital Communications

A comprehensive Digital Marketing capability allowing communication with customers triggered by timing, actions or behaviour.

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Digital Communications Pack

Digital marketing is fully integrated with all other parts of the m-savvy system so as to plan, track, measure and respond with relevance to the impact of your marketing efforts.

Businesses Functions Supported

  • Easy selection of Target Audiences of one or multiple customers
  • Simple desktop creation of targeted personalised communications
  • Total integration of the communications with planned campaigns
  • Powerful triggers of static or dynamic customer profiles and behaviour
  • Total integration with other customer touch-points
  • Powerful measurement of the impact of the communication
  • Use of latest technology and techniques

Create, Dispatch And Manage Simple and Complex Communications

Customer Driven

  • Marketing and Operational Emails
  • Switchable Templates from drop down list
  • Templates with “Editable Regions” 
  • Conditional content based on profile data
  • Full Personalisation and Mail-Merge 
  • Content approval process with comments
  • Schedule to run on a specific date / time
  • Schedule to run from a form response
  • Trigger for specific contacts

Fully Integrated

  • Bulk Emails and SMS to Individuals or segments
  • Link to Campaigns and Comms Module
  • Integrate with Digital Library for Images
  • Attach Files
  • Auto update Contacts activity history
  • Integrate with Microsites, Forms, Surveys and Competitions

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