Digital Communications Pack
Digital marketing is fully integrated with all other parts of the m-savvy system so as to plan, track, measure and respond with relevance to the impact of your marketing efforts.
Businesses Functions Supported
- Easy selection of Target Audiences of one or multiple customers
- Simple desktop creation of targeted personalised communications
- Total integration of the communications with planned campaigns
- Powerful triggers of static or dynamic customer profiles and behaviour
- Total integration with other customer touch-points
- Powerful measurement of the impact of the communication
- Use of latest technology and techniques
Create, Dispatch And Manage Simple and Complex Communications
Customer Driven
- Marketing and Operational Emails
- Switchable Templates from drop down list
- Templates with “Editable Regions”
- Conditional content based on profile data
- Full Personalisation and Mail-Merge
- Content approval process with comments
- Schedule to run on a specific date / time
- Schedule to run from a form response
- Trigger for specific contacts
Fully Integrated
- Bulk Emails and SMS to Individuals or segments
- Link to Campaigns and Comms Module
- Integrate with Digital Library for Images
- Attach Files
- Auto update Contacts activity history
- Integrate with Microsites, Forms, Surveys and Competitions
