Marketing Resource Management

Marketing Resource Management (MRM) provides the software infrastructure to support the alignment of people, process and technology to enable marketing activities and improve marketing effectiveness. The growing importance of an effective MRM strategy is reflected by the number of leading organisations which are following this path, with implementations of m-savvy as one of the few comprehensive tools operating in this space. This growth is also reflected in the growing importance of the marketing operations role in organisations.

The m-savvy MRM Solution packages together the common components of a Marketing Resource Management (MRM) toolkit by providing the following modules:
 

	BUSINESS PLANNER Organise your marketing efforts by producing a consistent view of all plans, visibly aligning all elements to easily manage multiple activities, setting targets then measuring results and learning from them. The Business Planner incorporates strong budget management alongside measuring targets for impacting both attitude and behavior. ... more
	CAMPAIGN MANAGER A powerful yet intuitive toolset for Marketers to plan, align, implement and measure efficient and effective campaigns, fully supporting and encouraging end-to-end marketing. Campaign Manager has a two tier structure with a task list, briefing template and measures grid specific to all communications types. It looks and works the way marketers do. ... more
	DIGITAL LIBRARY A tool used to centrally store organisations digital assets and associate them with any part of the system. It can store any type of file – from TVC’s, radio scripts, copies of print layouts, web files, data files, documents and more. Files can be associated, uploaded and downloaded from the Digital Library and selected and accessed from the associated elements. ... more
	PROJECT OFFICE The ability to manage and align all projects from one central location. Each Plan Element has its own default timeline, brief and measures matrix for targets and budgets. These are continually updated as lessons are learned from the previously completed and reviewed Projects. Projects can be plan elements or independent development projects. ... more
	REPORT VIEWER A quick and easy access to all reports & briefs in the system in one central location from the Main Menu Bar within the console. It can also be accessed from any module list that has Reports or Briefs and any element in the system that can generate a Report or a Brief. The Reports are the appropriate combination of tables and charts that best illustrate the results. ... more