Customer Management
Customer Management refers to the processes a company uses to track and organise it's contacts with it's current and prospective customers. m-savvy enables the full benefits of a customer management strategy.
The m-savvy Customer Management Solution packages together the following modules:
 |
CAMPAIGN MANAGERA powerful yet intuitive toolset for Marketers to plan, align, implement and measure efficient and effective campaigns, fully supporting and encouraging end-to-end marketing. Campaign Manager has a two tier structure with a task list, briefing template and measures grid specific to all communications types. It looks and works the way marketers do. ... more
|
 |
CUSTOMER MANAGERA comprehensive database of all Companies, Company Contacts or Individuals. A single repository for the information known about how to contact them, their buying behaviour, campaign participation and personal profile. Each client can be viewed by previous and planned communication, opportunities they present and to which markets segments they fit. ... more
|
 |
WEB WORKSHOPA means to build online communication between you and your customers and prospects. Allowing for the capture of responses to promotions, or the dissemination of information. By using all online communication mediums the Website Manager can initiate, respond, send dependent responses, capture information and measure the success of communications. ... more
|
 |
DIGITAL LIBRARYA tool used to centrally store organisations digital assets and associate them with any part of the system. It can store any type of file – from TVC’s, radio scripts, copies of print layouts, web files, data files, documents and more. Files can be associated, uploaded and downloaded from the Digital Library and selected and accessed from the associated elements. ... more
|
 |
REPORT VIEWERA quick and easy access to all reports & briefs in the system in one central location from the Main Menu Bar within the console. It can also be accessed from any module list that has Reports or Briefs and any element in the system that can generate a Report or a Brief. The Reports are the appropriate combination of tables and charts that best illustrate the results. ... more
|
|
 |
 |
User Testimonial
"m-savvy is a magic tool which, to this day, I have found no end of use for.
There are very few database solutions that are intuitive and user friendly but the m-savvy team have managed the impossible - a tool that even I can understand, and use."
Joseph Silk
Managing Director
Silk Communications
|
|
 |
|
