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Online Marketing

m-savvy equips marketers to create and maintain a strong online presence. It provides a complete solution from Email Management, Website Content Management to the storage and retrieval of Digital Assets and powerful reporting mechanisms.

The m-savvy Online Marketing Solution packages together the following modules:
 

CUSTOMER MANAGER

A comprehensive database of all Companies, Company Contacts or Individuals. A single repository for the information known about how to contact them, their buying behaviour, campaign participation and personal profile. Each client can be viewed by previous and planned communication, opportunities they present and to which markets segments they fit. ... more

WEB WORKSHOP

A means to build online communication between you and your customers and prospects. Allowing for the capture of responses to promotions, or the dissemination of information. By using all online communication mediums the Website Manager can initiate, respond, send dependent responses, capture information and measure the success of communications. ... more

DIGITAL LIBRARY

A tool used to centrally store organisations digital assets and associate them with any part of the system. It can store any type of file – from TVC’s, radio scripts, copies of print layouts, web files, data files, documents and more. Files can be associated, uploaded and downloaded from the Digital Library and selected and accessed from the associated elements. ... more

REPORT VIEWER

A quick and easy access to all reports & briefs in the system in one central location from the Main Menu Bar within the console. It can also be accessed from any module list that has Reports or Briefs and any element in the system that can generate a Report or a Brief. The Reports are the appropriate combination of tables and charts that best illustrate the results. ... more

 

User Testimonial

"m-savvy is the key to Rosser Underwriting operating an effective, integrated marketing, prospecting and client management system which offers the opportunity of three fold growth in our business over the next four years. We are, just now, starting on this exciting process and, with the strong support of m-savvy we are confident of success.

We look forward to reviewing our progress in four year's time and seeing that, just like m-savvy we, too, have exceeded our expectations!"

Murray Rosser
Rosser Underwriting