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Welcome to Latest m-savvy Partner - Datamine
18 February 2011
We are very excited to welcome Datamine as our latest Partner, a market leading data mining
organisation based in Auckland servicing some of New Zealand's largest organisations.
We are currently working on our first project together where we are using the intelligence of Datamine to integrate the predictive modelling capability within a customer datamart, with m-savvy's Segmentation and Digital Communications capability.
We look forward to strengthening our relationship with Datamine as we continue to deliver additional projects, leverage their expertise around the achievement of single customer views in client data, segmentation frameworks, predictive modelling and market share analysis, for the mutual benefit of our customers.
To find out more about Datamine:

Email Templates  12 February 2011
Setting up new email templates has never been easier
Thanks to an exciting new feature in the Web Workshop, you can now set up your email in m-savvy and simply save it to Template if you want others to use it. You can even set permissions to limit parts of the email each end user can edit.
Great for franchises or marketers looking to provide tools to sales people.
New Partner - Immersion Marketing  12 January 2011
We're proud to welcome the dynamic and innovative new marketing agency Immersion Marketing to the m-savvy fold. A full service strategic marketing consultancy Immersion are focussed on delivering marketing solutions that create wealth for their clients.
Immersion Marketing are an extremely valuable m-savvy Partner with Agency head Sarah Girvan being a vastly experienced m-savvy user.
To find out more about Immersion Marketing :

Social Media Monitoring on the increase  10 January 2011
Users of m-savvy's Social Media Monitoring tool are on the rise
The Dashboard is proving to be a major draw card for organisations looking to track and measure their brands in the Social Media space. Dashboard reports highlight mentions - simply click on a mention to jump into the conversation. It's so easy and time efficient, m-savvy gives you greater flexibility to monitor and track mentions. Check it out.
Win an iPad Competition - WINNER!!
20 October 2010

Congratulations Nyet Lin Ng from Datamine who is now the proud owner of a new iPad!
Thank-you to all to you who entered and joined us in celebrating the introduction of m-savvy customer advocacy through net promoter measurement on iPad Kiosks.
The m-savvy web workshop module assists in the logistics of competitions like this one, Click Here to Check it out.
New Partner - Response & Reason  20 May 2010
Boost your profits by turning up the volume of your customer's voice
A big welcome to our new partner, Response & Reason, who offer an integrated, simplified solution to the customer feedback process. Their Realtime Business Metrics give you the opportunity to collect customer opinion in store utilising touch screen technology and allow you to listen to the most important voice in your business in Real Time.
"A 1% reduction in customer service issues could generate an extra $40m in profits for a medium-sized company over five years."
Latest Social Media Monitoring Enhancements  15 May 2010
Increased Search Capability
To increase the ability to pick up phrases m-savvy now gives you greater flexibility when you search for mentions. Check it out.
Daily Auto Refresh Mentions
Now you can ask m-savvy to automatically update any of the social media mentions you want to track. It couldn't be easier.
Realtime Net Promoter! 12 May 2010
Realtime measurement - it's here!
Yes, here's a service to measure Customer Satisfaction/Advocacy dynamically by product, segment or channel.
Email Alerts, including reasons for a rating, let you know when Detractors are recognised so you can respond to the threat.
Get your Net Promoter Score on a daily basis!
Congratulations to Kiwibank and Ogilvy! 10 October 2009
Our sincere congratulations to Kiwibank and their advertising agency Ogilvy for winning Best in Show and the Grand EFFIE for Sustained Success. An outstanding result for some outstanding work.

WIN AN IPAD COMPETITION
19 August 2010

With m-savvy supporting Net Promoter measurement via iPad kiosks, what better opportunity to check out for yourself the ease and power of m-savvy surveys and competitions by entering the "Win An iPad" Competition.
The survey and competiton is now closed.
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New Zealand Post Releases Lifestyle Survey
24 August 2009
New Zealand Post has released lifestyle survey data for profiling and prospecting. Their interactive site will allow you to search for the right customers, and allow you to deliver relevant messages the way customers want them.
Click here if you would like to find out more.
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Congratulations ... again! 13 August 2009
Congratulations to m-savvy client Department of Labour who qualified as an ECHO Leader in the 2009 DMA International ECHO™ Awards competition for their MAGNET programme.
The DMA International ECHO™ Awards Competition honors the world's best direct marketing campaigns -- campaigns that have raised the bar in terms of strategy, creativity and results. No other awards competition looks at the direct marketing discipline in such totality.
The MAGNET Programme is powered by m-savvy.
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Congratulations to m-savvy client Kiwibank for winning best value bank for the fourth time! 10 August 2009
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Kiwibank has made it four from four by earning the mantle of Sunday Star Times Canstar Bank of the year for 2009, adding to the awards it won in 2008, 2007 and 2006.
The award recognises the bank that provides best value for money across a range of financial services and products. Kiwibank won nine of the 17 different product categories and scored second or third in another four.
Kiwibank won best value for:
Best fixed home loan; Best floating rate home loan; Best line of credit home loan; Best personal loan; Best 90-day term deposit; Best online savings account; Best junior account; Cheapest credit card and Best transactor card.
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Winner of the m-savvy 2009 Make a Flying Start -- Survey and Competition announced
Congratulations to Allister Bathgate from Farmlands winner of the Make a Flying Start Competition!_______________________________________________________________
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Database Communications DAN Dialogue - The Secrets of Successful Segmentation 28 July 2009
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At the next Database Communications DAN Dialogue Corrin Lakeland and Shawn Henry will share their experiences with segmentation, including the how-to's and the marketing considerations that are essential for successful segmentation.
Wellington
When: Wednesday 26 August 2009, 8.00am - 9.30am
Where: SOI Café & Bar on Greta Point Wharf
305 Evans Bay Pde, Hataitai
Auckland
When: Thursday 27 August 2009, 8.00am - 9.30am
Where: Crowne Plaza, 128 Albert St Click here for more information
Enhancements to m-savvy :: Digital Library
20 August 2009
If you need one place to store all your digital files, this is it. We have enhanced the m-savvy Digital Library to make it smarter, easier and more intuitive to use.
Use of watermarks
Watermarks can now be added to thumbnail images in certain situations highlighting:
When digital rights limitations have been applied
When another user or business unit has Exclusive Ownership of the file
Tagging Photos
The main use of this is to highlight faces. Allowing users to associate images with contacts in m-savvy, enabling easy search in the Digital Library and also quick access to all images associated with a Contact in it via the Contact window.
There is also support for ad-hoc text entry via "Text Boxes". These can be searched using the "Power Search" in the Digital Library. Contact now for a demo
Digital Library :: 'First Month Free' Offer
23 July 2009 - 31 July 2009
To help us celebrate the latest enhancements to m-savvy's Digital Library we'd like to make a very special offer to make it easy for you to start benefiting from the latest features.
Sign up before 31 July 2009 and your first months fees are on us. That's right, to get you going in m-savvy's Digital Library module, we'll cover your first months fees including all: set up, licensing, hosting and traffic fees.
This offer is valid until midnight 31 July 2009 and only applies to the Digital Library module.
Call on 1800 832 819 (Australia) or 0800 550 855 (NZ) to get started.
Welcome to new m-savvy partner GSL Network (NZ) 10 July 2009
GSL Network is a unique advertising and communications agency delivering a comprehensive range of services. Led by Leigh Graham, Trevor Shailer and Jodi Hogan the agency has a strong history of delivering high quality and innovative strategy-led solutions. As a team we work collaboratively with our clients to develop and run campaigns that speak to the New Zealand public in all its diversity.
'Not For Profit' Offer
23 June 2009
m-savvy is proud to support 'Not for Profit' organisations through our specially designed 'Not for Profit' pricing plans. These plans have been designed to make it easy and affordable for 'Not for Profit' organisations to benefit from the latest marketing smarts m-savvy has to offer. Please contact us now to find out if you qualify.
Welcome to new m-savvy partner Research Now (Australia and NZ) 22 June 2009
Research Now are the Online Fieldwork and Panel Specialists. They have unrivalled panel reach and quality, offering a one-stop shop for international online data collection across 36 proprietary, research-only online panels in Australasia, Europe, North & Latin America and Asia. Research Now data integrates easily into m-savvy solutions - welcome on board as an m-savvy Partner.
Enhancements to m-savvy :: Budget Management 21 June 2009
A number of marketers have informed us that they find budget management a neccessary but incredibly time consuming activity. Often performed in a number of disparate spreadsheets and/or systems.
We've decided to make budget management easy. m-savvy now enables full budget management around cost centres, complete integration and ease of use of all marketing budgeting functions.
An enhancement to :: Business Planner and Campaign Manager
Welcome to new m-savvy partner Morrison McDougall 20 June 2009
Champion PR, Communications and Marketing Company, Morrison McDougall, is warmly welcomed as an m-savvy Partner.
Having lead high profile projects such as the 10-year campaign to build the Wellington Stadium including the marketing of a number of signature events, Morrison McDougall have a reputation for tackling big challenges. Other challenges include; marketing the new Dunedin Stadium, public consultation for Eden Park, and fundraising for the re-launch of the Hillary Foundation.
MAGNET programme recognition continues for Deparment of Labour
18 June 2009
Big congratualtions to Department of Labour and their Advertising Agency Rapport - the multi Award Winning MAGNET programme is through to the final round of 2009 DMA International ECHO Awards competition is still in contention for an ECHO Award and/or other ECHO honors!
MAGNET programme recognised at the Promo Interactive Awards in the USA 22 May 2009
At the Promo Interactive Webinar, announcing the 2009 winners of their prestigious on-line advertising awards, the Department of Labour took gold in two of the eight categories.
A Gold in Search Engine Marketing (up against Microsoft amongst others) where the judges mentioned the 13,000 search-term testing programme to the 10% conversion of lookers to registrants.
And a Gold in Email Marketing (up against McDonalds, eg) where the judges mentioned the 55% readership rate, of which 25% submitted CVs. They also commented on the US$15 a person cost per lead.
Congratulations to Victoria Forrest, the Department of Labour marketing team and Rapport Advertising and Marketing.
The MAGNET programme is powered by m-savvy.
Database Communications Sponsors DAN Dialogue 2009 Series
19 May 2009
Database Communications, the company behind m-savvy, is proud to be sponsoring the DAN Dialogue 2009 Series. Commencing 28th May in Wellington and 29th May in Auckland, the first DAN Dialogue Breakfast will focus on the fundamentals of marketing measurement. As well as revisiting the fundamentals, there will be plenty of new ideas to take away too. And as always, you'll have the opportunity to put your questions to the experts.
Three international awards for MAGNET
30 March 2009
Immigration New Zealand's Magnet Programme has won 3 Gold Quill Awards from the International Association of Business Communicators (IABC). Based in the USA, the Gold Quills are considered to be the highest level of professional acknowledgment within international business communication today.
Congratulations to Victoria Forrest, the Department of Labour marketing team and Rapport Advertising and Marketing.
The MAGNET programme is powered by m-savvy.
47% Growth for m-savvy for last 6 months
20 March 2009
Due to clients desire to become more cost efficient and more cost effective with their marketing, the m-savvy user base has experienced very positive 47% growth over the last 6 months. This is especially encouraging as we are aiming to double our user base again over the next year.
See SAVVY marketing to see how we did it.
Department of Labour wins GOLD at the Marketing Association's RSVP Awards
27 February 2009
Congratulations to Department of Labour and Rapport Advertising and Marketing for the sophisticated MAGNET Programme which won a Gold Award for Lead Generation at the recently held RSVP Awards in Auckland. The programme, designed to attract skilled migrants to New Zealand, has been an outstanding success globally.
The MAGNET programme is powered by m-savvy.
Congratulations to Winner of "Making Your Life" Competition 3 November 2008
Congratulations Kelly Harding from Core Technology who is the Winner of the m-savvy "Making Your Life" Competition and received $1,000 of Travel to be used within New Zealand. Now that's Making Life Easier!
m-savvy has arrived!
1 September 2008
From MP5i to m-savvy :: The MP5i software developed by Database Communications has been reborn. The m-savvy brand was developed by Ramp, the Wellington Brand Elevation company, and fits well with the current software and its future.
Generation 4 Marketing Software
1 July 2008
Software Milestone Update :: The evolutional path of the MP5i software took a major leap forward this quarter with the release of Version 4.1. This is the first release of Generation 4 of the software that has been used by Marketing and Sales teams throughout Australasia for 10 years.
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