Web Workshop

A means to build online communication between you and your customers and prospects. Allowing for the capture of responses to promotions, or the dissemination of information. By using all online communication mediums the Web Workshop can initiate, respond, send dependent responses, capture information and measure the success of communications.

ENCHANCED ONLINE RELATIONSHIPS Integrated development of all online communications Efficient production of online marketing A self-populating database Automated dependent communications Reporting of all online activity and results

Business Functions Supported

Create and manage one or more websites from within a single system :

• Standard design templates
• Access to content and imagery within the Digital Library
• View access from the Dashboard, Campaign Manager or Website Builder
• Full integration to all other parts of the system

Have customers populate the database via one or Microsites within the system :

• Forms created for automated or manual data entry
• Direct population of the Customer database
• Automated updating of the contact, demographic and profile data
• Full integration with all parts of the system ie Confirmation and Promotional emails, Customer Segmentation

Automate the collection of known or anonymous customer responses via the use of
Surveys and Questionnaires :

• Create and manage multiple surveys and questionnaires at any time
• Develop dependent questions to move responders through the survey rapidly
  answering only the relevant questions
• Use various response mechanisms ie rankings, multiple selections, radio buttons or free text
• Distribute surveys online for automatic population or print and distribute for manual data entry
• Integrate with a pre-prepared suite of Reports

Fully integrate Microsites and Surveys with marketing campaigns and competitions :

• Visits to a website registered as a response and captured as a customer activity
• Completion of a form registered as a response and captured as a customer activity
• Data added to a form available for segmentation and filtering
• Automated random draw selection daily, behaviour dependent or at completion of competition
• Auto-populate the database and sales process with visitors or competition entrants

Automatically align and Report overall website activity and from responses with Marketing modules :

• Reports available from a standard Menu / Tree
• Response Reports
• Full Survey Reports
• Inclusion or exclusion of Free Text responses
• Multi-graphical Report formats