Market Leader

A powerful and intuitive tool to help companies align their people and processes to the needs of the market. Using Customer Value and NPS research methodologies Market Leader provides easy to read charts and tables to show any organisations perceived and actual position in the market relative to their competition.

VALUABLE MARKET INSIGHTS Strategic support for decision making Easy to interpret results for marketers and researchers Visible impact of communications on attitudes Comparative analysis for market positioning and trends Easy connection to campaign targets

Business Functions Supported

Align key attributes of customer satisfaction and perceived customer value to business drivers and processes :

• Attributes customers believe are important captured
• Importance weightings associated to the attributes
• Attributes allocated to measures of Product Quality, Service Quality or Price
• Each of the attributes assigned to an area of the business most likely to affect it's performance

Analyse research data using dynamic modelling and reporting :

• Research data loaded electronically
• Scores filtered by product, segment and channel combinations
• Scores filtered by time series
• Customer Value Ratios calculated
• Single line items, NPS and WWPF, calculated

Simulate views in real time of the impact on the market of change in weighting or score of core attributes :

• Series selected for forecasting
• Results required able to be amended
• Impacts of alterations tested
• New levels of performance saved as a campaign target

Simulate views in real time of the impact on the market of change in weighting or score of core attributes :

• Standard Reports selected from a menu / tree
• Market Performance Reports
• Customer Value Reports
• Comparative Reports
• User specific views saved and visible via The Dashboard