Campaign Manager

A powerful yet intuitive toolset for Marketers to plan, align, implement and measure efficient and effective campaigns, fully supporting and encouraging end-to-end marketing. Campaign Manager has a two tier structure with a task list, briefing template and measures grid specific to all communications types. It looks and works the way marketers do.

IMPROVED QUALITY OF COMMUNICATIONS Robust financial management Clear briefing of communication partners Consistent messaging Rationalisation of communications Re-utilisation of content Elimination of communications clutter

Business Functions Supported

Centrally create and manage Campaigns and Communications activity :

• Each Plan created from the level above
• Budgets allocated to specific planned activities
• Responsibilities assigned to individuals
• Time frames estimated for each activity or task
• Visible status for plans and activities
• Plan contents detailed in Free Text blocks
• Timelines managed for the development of a plan
• Files, images, recordings and research documents attached to any plan elements

Align Campaigns to Strategies and Initiatives :

• Campaigns created from initiatives or assigned when created
• Campaigns visibly connected to Initiatives on the Marketing Navigator

Develop comprehensive Agency Briefs clearly aligning objectives to supplier costs and expenditure :

• Consistent objectives from a quick start template
• Budgets assigned from Initiatives
• Budgets reassigned to expenditure types
• Targets set for same period as budgets
• Costs assigned to Campaigns and Communications
• Suppliers assigned to Campaigns and Communications
• Agency Briefs produced from compiled information
• Agency Responses captured within the system
• Communications specific Briefs produced

Efficiently manage communications with tasks, measures, templates, prompts and business rules :

• Different Plan Template for each Communications type
• Different Task List for each Communications type
• Different Measures Template for each Communications type
• Prompts and rules for approvals
• Efficiently manage the build and dispatch of email and SMS communications from the system

Easily view timing and status of, and navigate to, all marketing activity from a central calendar :

• All Initiatives, Campaigns and Communications visible
• Filtered views for individual users by product, segment and communications type
• User specific views saved and visible via The Dashboard

Accurately track, measure and report performance of Communications Targets and Budgets :

• Standard Reports and Briefs selected from a menu / tree
• Tabular and graphical display of information
• Comparative reporting
• Campaign Performance Reports
• Campaign Response Reports
• Budget Performance Reports
• Learning's retained to reflect cause and effect
• User specific view saved and visible via The Dashboard