Features

m-savvy has a modular architecture allowing systems to be configured to the specific requirements of each account. All modules are tightly integrated with each other for a complete end-to-end view of marketing activity. The key modules are:

	DASHBOARDS A central navigation point, to the most valuable information, relevant to each specific user and presented in a series of Dashlets within multiple scoreboards. The Dashboard can hold full websites, full reports, summarised reports and personal activity lists. It is the first, and for some the only, stop before navigating to investigate exceptions identified. ... more
	BUSINESS PLANNER Organise your marketing efforts by producing a consistent view of all plans, visibly aligning all elements to easily manage multiple activities, setting targets then measuring results and learning from them. The Business Planner incorporates strong budget management alongside measuring targets for impacting both attitude and behavior. ... more
	CAMPAIGN MANAGER A powerful yet intuitive toolset for Marketers to plan, align, implement and measure efficient and effective campaigns, fully supporting and encouraging end-to-end marketing. Campaign Manager has a two tier structure with a task list, briefing template and measures grid specific to all communications types. It looks and works the way marketers do. ... more
	CUSTOMER MANAGER A comprehensive database of all Companies, Company Contacts or Individuals. A single repository for the information known about how to contact them, their buying behaviour, campaign participation and personal profile. Each client can be viewed by previous and planned communication, opportunities they present and to which markets segments they fit. ... more
	WEB WORKSHOP A means to build online communication between you and your customers and prospects. Allowing for the capture of responses to promotions, or the dissemination of information. By using all online communication mediums the Website Manager can initiate, respond, send dependent responses, capture information and measure the success of communications. ... more
	SOCIAL MEDIA MONITOR A simple to use yet extraordinarily powerful tool to enable organisations to listen, understand and then engage with influencers of their brand, reputation or commercial success, be they customers, commentators or other interested parties using Social Media. ... more
	MARKET LEADER A powerful and intuitive tool to help companies align their people and processes to the needs of the market. Using Customer Value and NPS research methodologies Market Leader provides easy to read charts and tables to show any organisations perceived and actual position in the market. ... more
	DIGITAL LIBRARY A tool used to centrally store organisations digital assets and associate them with any part of the system. It can store any type of file – from TVC’s, radio scripts, copies of print layouts, web files, data files, documents and more. Files can be associated, uploaded and downloaded from the Digital Library and selected and accessed from the associated elements. ... more
	PROJECT OFFICE The ability to manage and align all projects from one central location. Each Plan Element has its own default timeline, brief and measures matrix for targets and budgets. These are continually updated as lessons are learned from the previously completed and reviewed Projects. Projects can be plan elements or independent development projects. ... more
	REPORT VIEWER A quick and easy access to all reports & briefs in the system in one central location from the Main Menu Bar within the console. It can also be accessed from any module list that has Reports or Briefs and any element in the system that can generate a Report or a Brief. The Reports are the appropriate combination of tables and charts that best illustrate the results. ... more